A/B tests

Test two versions of one section, like a different headline or photo, and keep the one that sells more. Open your store, then Marketing › A/B tests.

1. Choose a page and a section, then Make version B. A copy goes right under the original; shoppers don't see it yet.
2. Choose Open in the editor and change version B (it is marked "version B" in the sections list).
3. Choose Start the test. Each visitor now sees one version.

Results show views, orders, conversion and sales for each version, and how sure we are that one sells better. Wait until each version has at least 100 views and a few orders. Then Keep A or Keep B: the other version is removed from the page. Up to three tests at a time.